Would a company really risk using a charity like Product (RED) to cover up for it's poor image? Couldn't it be catastrophic for the business, like ruining it's reputation for good?
I definitely think that a company could risk using their support of a charity to cover up for it's poor image. No matter what, it could always be argued by the company that they weren't doing so; there is no concrete way to prove that a company is utilizing a charity to look good. Unless concrete proof of this were to surface, such as a record of a conversation between a high level employee and an outside source explicitly saying so, this technique wouldn't cause much backlash.
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