What do you think of them coming up with a drink "not for women?"
I think that this type of marketing strategy could definitely work, no matter how crude it is. I think it is obvious that it is a parody of our society and how dieting is seen as "unmanly." There isn't anything "not for women" about the drink besides the marketing strategy. However, the strategy could also backfire, in that Dr. Pepper is ignoring half of their potential market. Women could be offended by this strategy, and drive them away from not only Dr. Pepper, but all of Dr. Pepper's products.
Friday, February 22, 2013
"Apple iWatch, Wearable Devices Seen Taking Off"
I recently read an article about the possibility of Apple coming out with a new device that you wear around your wrist much like you would a watch - yet this device would function more like an iPod or iPhone.
"[ABI research] says that with a wave of new gadgets set to hit the consumer market, wearable devices could soon become the norm within five years. ABI also forecasts that the wearable computing device market will grow to 485 million annual device shipments by 2018.
Reports Thursday say Apple made a patent filing with the U.S. Patent and Trademark Office in August 2011 that hints it's developing a flexible touch-screen device that fits around a user's wrist. Some analysts say an "iWatch" rollout will come this year, as IBD has reported. Google (GOOG), meanwhile, is launching an augmented-reality smart-glass product called Google Glass," (See bottom for link).
I think that as long as Apple markets this product as so much more than just a watch, the sales should skyrocket. However, consumers could very easily construe this piece of technology as simply an overpriced watch. It's up to Apple's marketing team to come up with a way to communicate the value of this new and innovative idea, while at the same time, compete with Google's "Google Glass," a up-and-coming equivalent to a HUD (Heads-up-device).
How do you think Apple could market an iWatch effectively?
Source:
http://news.investors.com/technology/022113-645212-abi-research-says-apple-iwatch-product-breakthrough.htm
"[ABI research] says that with a wave of new gadgets set to hit the consumer market, wearable devices could soon become the norm within five years. ABI also forecasts that the wearable computing device market will grow to 485 million annual device shipments by 2018.
Reports Thursday say Apple made a patent filing with the U.S. Patent and Trademark Office in August 2011 that hints it's developing a flexible touch-screen device that fits around a user's wrist. Some analysts say an "iWatch" rollout will come this year, as IBD has reported. Google (GOOG), meanwhile, is launching an augmented-reality smart-glass product called Google Glass," (See bottom for link).
I think that as long as Apple markets this product as so much more than just a watch, the sales should skyrocket. However, consumers could very easily construe this piece of technology as simply an overpriced watch. It's up to Apple's marketing team to come up with a way to communicate the value of this new and innovative idea, while at the same time, compete with Google's "Google Glass," a up-and-coming equivalent to a HUD (Heads-up-device).
How do you think Apple could market an iWatch effectively?
Source:
http://news.investors.com/technology/022113-645212-abi-research-says-apple-iwatch-product-breakthrough.htm
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