Wednesday, April 10, 2013

In Response to Brooke Callaway's April 10th Post

Do you think K-mart has a clever way of keeping viewers interested in what they are trying to sell? 


I think this marketing strategy works very well. People remember what makes them laugh, and it's only natural to want to share what makes you laugh. However, whether or not laughter translates into revenue is a whole other issue. In this case, the laughter doesn't take away from the message, making this an effective commercial.

"HBO: Game of Thrones Piracy is a Compliment, Doesn’t Hurt Sales"


According to an article I read on www.torrentfreak.com, the wide-scale piracy of the popular HBO show Game of Thrones doesn't hurt HBO financially. In fact, it helps. According to the director of the show, David Petrarca, "shows like Game of Thrones thrive on “cultural buzz” and benefit from the social commentary they generate. Piracy, he said, helps to oil those wheels, [...] 'I probably shouldn’t be saying this, but it is a compliment of sorts,' HBO programming president Michael Lombardo told EW. '[Piracy is] something that comes along with having a wildly successful show on a subscription network.'" (See link at bottom).

What is your opinion on this? Do you think piracy of TV shows is okay?


http://torrentfreak.com/hbo-game-of-thrones-piracy-is-a-compliment-doesnt-hurt-sales-130401/