What do you think of them coming up with a drink "not for women?"
I think that this type of marketing strategy could definitely work, no matter how crude it is. I think it is obvious that it is a parody of our society and how dieting is seen as "unmanly." There isn't anything "not for women" about the drink besides the marketing strategy. However, the strategy could also backfire, in that Dr. Pepper is ignoring half of their potential market. Women could be offended by this strategy, and drive them away from not only Dr. Pepper, but all of Dr. Pepper's products.
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