(Video linked at end of post)
In my opinion, this ad is a very powerful one, which is marketable to a large portion of the American public. By using a popular song, the "American Dream" theme, and positive information, it communicates to the public that Southwest is a trustworthy and valuable company. After viewing this ad, it definitely makes me feel comfortable with choosing Southwest over competitors, regardless of what little actual information was communicated to the public.
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