In Response to Brooke Callaway's April 10th Post

Do you think K-mart has a clever way of keeping viewers interested in what they are trying to sell? 

I think this marketing strategy works very well. People remember what makes them laugh, and it's only natural to want to share what makes you laugh. However, whether or not laughter translates into revenue is a whole other issue. In this case, the laughter doesn't take away from the message, making this an effective commercial.