With annoying hosts that talk way too fast and act way to excited about everything, these infomercials can lead customers away more than bringing them in. What is your take on this infomercials? Are they a good marketing tactic for a company?
In my opinion, infomercials are not intended for my demographic (i.e., the younger generation). They are in place to exploit older customers with extra money to spend on these products. I worked in the customer service department of the company made famous by the "One-touch can opener" and the "Faraday Flashlight." Almost every single person who called in was elderly (certainly not a member of my generation). So to answer the question posed above, they are a good marketing tactic, depending on the target market.
What's your take on infomercial and direct response marketing?
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