In Response to Cody Crawford's May 2nd Post

Image taken from: http://nintendoeverything.com/52392/toys-r-us-buy-2-get-1-free-game-sale-starting-this-weekend/

Why do you think so many consumers such as myself fall into the trap of bundling?


Bundling and deals are both a good and bad thing; they are good in that the consumer can get more for their dollar, yet bad when considering the overall higher amount of money spent than originally intended. As a consumer, I both enjoy and hate these types of "sales," yet as a marketing student, I admire the company for their tact with these deals. All in all, the deals really are just that - a deal - that can't really be passed up. My father is notorious for falling into these bundling traps. Whenever there is a sale on meat, he comes home with more than we have room for in the freezer. However, in the long run, these bundles are beneficial for both the consumer and the company, due to the increase in profit (be it monetary or physical in form) for both sides. One just has to be careful - it's easier than you'd think to buy something just because it's on sale, even when you don't need it!